新春走基层《小店故事·新春版》丨一板冰雪 一城风华

Core Viewpoint - The article highlights the transformation of Chongli, a small county in China, into a thriving winter sports destination due to the Beijing Winter Olympics, showcasing the success of a local ski equipment rental shop, Snow Orange, and its young owner, Mi Jiaxuan [1][12]. Group 1: Business Development - The ski equipment rental shop, Snow Orange, was established in response to the growing interest in winter sports following the announcement of the Beijing Winter Olympics in 2015 [3][4]. - Initially, the shop operated with limited inventory, renting out only about 30 sets of ski equipment, primarily consisting of basic models [4]. - Over the years, the shop expanded significantly, moving to a larger location and increasing its inventory to hundreds of ski sets, reflecting the rising demand from tourists [4][5]. Group 2: Market Trends - The Beijing Winter Olympics in 2022 marked a peak for Chongli's winter sports industry, leading to an increase in customer traffic and a shift in the types of equipment offered, including more advanced and diverse options [5][12]. - The shop has adapted to market changes by incorporating domestic brands, which have gained popularity due to their affordability and quality compared to international brands [5][7]. - The rental business has diversified, with plans to offer mountain bike rentals and camping gear in the off-season, indicating a strategy for year-round operations [12]. Group 3: Customer Engagement - The shop experiences a surge in business during the Chinese New Year, with families flocking to rent equipment, highlighting the seasonal nature of the ski rental market [9][11]. - Mi Jiaxuan actively engages with customers, providing personalized service and even delivering equipment to hotels and ski resorts, enhancing customer satisfaction [11]. - The shop's operational hours are extended during peak seasons, reflecting the high demand and commitment to customer service [11].