Taiwan Tourism Administration Brings Waves of Wonder to Phoenix Travel & Adventure Show 2026

Core Insights - The Taiwan Tourism Administration (TTA) successfully showcased Taiwan at the Phoenix Travel & Adventure Show 2026, attracting significant interest from Arizona travelers [1] - The event featured a large, interactive booth designed to promote Taiwan's culture and travel experiences, including hands-on activities and cultural displays [1] - Taiwan's increasing accessibility from the U.S. Southwest was highlighted by the presence of three Taiwanese airlines, which recently launched direct flights from Phoenix to Taipei [1] Group 1: Event Highlights - The Taiwan booth featured a giant bubble tea cup installation and cultural activities such as DIY Taiwanese Douli Hat making and Taiwanese Pinball [1] - Visitors received lucky red envelopes with QR codes for digital blessings and gifts, blending tradition with technology [1] - The booth also promoted travel products, including free half-day tours and airport shopping vouchers for international arrivals [1] Group 2: Airline and Trade Partnerships - China Airlines, EVA Air, and STARLUX Airlines participated, offering roundtrip Economy Class tickets to Taiwan through a lucky draw [1] - TTA hosted a travel trade luncheon briefing to introduce Taiwan's attractions to local industry partners, emphasizing its potential as a destination for outdoor, cultural, and culinary adventures [1] - The airlines highlighted their direct routes from Phoenix Sky Harbor International Airport and Taiwan's role as a hub for North American travelers [1] Group 3: Future Outreach - Following the success in Phoenix, TTA plans to continue its outreach at upcoming Travel & Adventure Shows in Dallas and Los Angeles [1] - The events will feature immersive experiences and cultural activities, reinforcing Taiwan's brand as "Taiwan – Waves of Wonder" [1]