春节“村”游去：非遗绝活撞见市井烟火 文旅消费展现新图景

Core Viewpoint - The "Village Sugar Fair" in Chengdu's Xinjin District showcases a blend of traditional culture and modern creativity, revitalizing local customs and attracting community engagement during the Spring Festival [1][10]. Group 1: Event Highlights - The "Village Sugar Fair" features local delicacies, traditional specialties, and innovative cultural products, creating a vibrant atmosphere that reflects the festive spirit [1]. - Interactive activities such as lantern riddles, which incorporate local dialects and contemporary themes, engage visitors and promote cultural heritage [3][5]. - Traditional crafts like sugar painting, Shu embroidery, and palm weaving are gaining popularity, demonstrating a successful fusion of old techniques with modern technology [5][10]. Group 2: Cultural Integration - The immersive experience at the Jin Tang County's "Dragon Sound City" combines elements of traditional storytelling and local culture, enhancing visitor engagement through interactive performances [6][8]. - The integration of cultural heritage with tourism is evident in the diverse activities offered, from theatrical performances to local markets, fostering a deeper connection to the community [10]. - The emphasis on intangible cultural heritage as a symbol of warmth during the Spring Festival highlights the importance of preserving and promoting local traditions [10].