过年饭桌上的登味，让创始人吃尽了苦头

Core Viewpoint - The article discusses the challenges faced by Chinese brands and their founders, particularly focusing on the phenomenon of "old-style" leaders who struggle to adapt to modern consumer expectations and communication styles, leading to public relations crises [4][6][14]. Group 1: Brand Value and Challenges - In 2025, the overall brand value of the top 100 Chinese brands increased by approximately 25% compared to the previous year, indicating a positive trend in brand valuation despite individual challenges faced by certain brands [4]. - The term "old-style" or "老登" is used to describe founders who, despite past successes, fail to connect with contemporary consumer sentiments and are criticized for their outdated approaches [4][6]. Group 2: Public Relations Failures - Founders like 贾国龙 of 西贝 have publicly stated their lack of understanding of public relations, which has been identified as a significant issue in their ability to engage with consumers effectively [3][6]. - The public discourse surrounding 西贝's pre-cooked food controversy highlights that the core issue is not the definition of pre-cooked food but rather the consumers' right to know about the products they purchase [6][9]. Group 3: Characteristics of "Old-Style" Leaders - The "old-style" leaders exhibit three main characteristics: high ego, path dependence, and lack of empathy, which collectively hinder their ability to adapt to new market dynamics [4][14]. - High ego leads to a self-centered approach where leaders believe they are the sole definers of truth, while path dependence causes them to rely on outdated methods for success [4][14]. Group 4: Case Studies of Missteps - The internal communication from 俞敏洪 of 新东方, which focused on personal experiences rather than addressing employee concerns, exemplifies the dangers of self-centered communication in a modern context [9][10]. - The marketing missteps of brands like 白象 and 小米 illustrate how traditional marketing strategies can backfire in an era where consumers are more discerning and demand transparency [11][12]. Group 5: Recommendations for Improvement - Brands need to adapt to the current communication environment by establishing comprehensive public relations systems that monitor social sentiment and ensure all external communications are carefully managed [15][16]. - It is crucial for brands to engage with consumers on an equal footing, prioritizing emotional connection over legal compliance, and to communicate with sincerity rather than defensiveness during crises [16][17].