Mei Ri Jing Ji Xin Wen·2026-02-18 08:41Core Insights - The 2026 Spring Festival Gala showcased the evolution of AI technology, with ByteDance's Seedance 2.0 model creating stunning visual effects that captivated the audience [1][4] - AI has been deeply integrated into the entire process of program creation, stage presentation, and live broadcasting, marking a significant shift in its role from a supporting tool to a core content producer [2][4][5] Group 1: AI in Content Creation - The Seedance 2.0 model was used for visual content generation in several performances, demonstrating its capability in producing complex imagery [4] - AI models, including voice recognition and real-time subtitle generation, enhanced audience engagement and accessibility during the live broadcast [2][8] Group 2: AI in User Engagement - Major tech companies engaged in a "red envelope war" during the Spring Festival, using cash giveaways to attract users to their AI applications [9][10] - The competition among apps like Doubao, Qianwen, and Tencent Yuanbao highlighted the strategic importance of AI as a new traffic entry point for user acquisition [18][20] Group 3: Market Dynamics and Future Implications - The significant investment in AI infrastructure necessitates effective monetization strategies to avoid market skepticism [19][21] - The success of AI applications during the Spring Festival could determine long-term competitive advantages based on financial strength, technological capabilities, and product relevance [22]