科学内调成美肤新刚需，肌原光以“产学研”硬实力登陆多地春晚

Core Insights - The article highlights a transformative shift in beauty consumption from mere makeup to a holistic beauty lifestyle, emphasizing the importance of internal health alongside external appearance [1] - The oral beauty brand, Jiyuan Guang, made a significant appearance during the Spring Festival Gala, showcasing its brand strength and promoting the concept of "internal adjustment for skin rejuvenation" to a wide audience [1] Market Overview - According to a report by Transparency Market Research, the global oral beauty products market reached $4.45 billion in 2021 and is projected to grow to $9.81 billion by 2031, with a compound annual growth rate (CAGR) of 7.7% [3] - The rapid growth reflects consumers' dual focus on beauty and health, indicating the substantial potential and commercial value of the oral beauty category [3] Industry Trends - Collagen has emerged as a key ingredient in the oral beauty sector, with China's collagen market expected to reach $1.576 billion by 2027, accounting for approximately 6.96% of the global market [3] - Jiyuan Guang has developed a range of products, including black truffle collagen peptide drinks and red ginseng composite peptide drinks, to meet consumer demand for effective and convenient beauty solutions [3] Product Development - Jiyuan Guang's oral collagen peptides are designed to combat skin aging through multiple scientific mechanisms, including reducing oxidative stress, inhibiting inflammatory factors, and promoting skin cell proliferation [5] - The brand emphasizes a technology-driven approach in product development, with a dedicated 1,850 square meter research center and collaborations with top universities to enhance product efficacy and quality [5] Brand Mission - The recent Spring Festival Gala appearance represents not only a branding milestone for Jiyuan Guang but also a commitment to promoting the concept of "scientific internal adjustment" in skincare, encouraging a shift from external to a more integrated approach to beauty [6]