China’s pricing guidelines to push OEMs to ‘innovation-led competition’

China has recently issued new nationwide rules to regulate pricing in the auto industry and curb irregular practices, aiming to restore fair competition and support sustainable market development. The State Administration for Market Regulation’s (SAMR) guidelines set clearer boundaries for lawful pricing by automakers and dealers, require transparent price marking and promotions, and call for stronger internal compliance and industry self-discipline, As pricing normalizes, automakers and dealers may compet ...