Crocs™ Welcomes Siddhant Chaturvedi as the Face of Its Echo Range, Championing Street Culture and Self-Expression

Core Concept - The campaign "Let Them Talk" by Crocs emphasizes self-expression and individuality through its Echo range, featuring Bollywood actor Siddhant Chaturvedi as the face of the campaign [1][4]. Campaign Overview - The Echo campaign is centered around the idea of embodying confidence in everyday moments, celebrating individuality through street style and personal expression [2][4]. - The campaign film showcases Siddhant Chaturvedi navigating various urban settings, highlighting the adaptability and bold design of the Echo footwear [3][4]. Creative Approach - The campaign was conceptualized by Homegrown, focusing on cultural relevance and individuality, with Siddhant's authentic presence enhancing the narrative [3][4]. - The film captures everyday moments of being oneself, reinforcing the message of confidence without seeking external validation [4][5]. Product Details - The Echo range features a bold, street-forward design, starting with the Echo RO Gum Clog, available in Black and Chalk, with plans for multiple product drops [4][5]. - The campaign launched on February 17, 2026, with a comprehensive rollout across digital, social, retail, and e-commerce platforms [5]. Company Background - Crocs, Inc. is a leader in innovative casual footwear, known for combining comfort and style, with products sold in over 85 countries [6].