我的春节不打烊｜中轴线上守年味，讲好京味中国年

Core Viewpoint - The article highlights the dedication of tour guides, particularly Dou Junjie, during the Spring Festival, showcasing their efforts to provide unique cultural experiences for visitors in Beijing while maintaining a focus on customer needs and engagement [1][2][8]. Group 1: Tour Guide's Role - Dou Junjie, a national-level tour guide and co-founder of Jingqi Culture, leads cultural tours along Beijing's central axis, emphasizing the importance of cultural heritage during the Spring Festival [1][2]. - The tour route spans approximately 3 kilometers, starting from the New Overseas Chinese Hotel and includes significant historical sites, with a commentary duration of over two hours [2]. - Dou Junjie adapts his guiding style to cater to both adults and children, ensuring an engaging experience for all participants [5]. Group 2: Cultural Engagement - Since the implementation of the 240-hour visa-free policy, there has been an increase in European tourists, prompting Dou to adjust his explanations to make Chinese traditions and Spring Festival customs more accessible [7]. - Activities such as woodblock printing and writing "Fu" characters are organized for foreign visitors, enhancing their understanding of Chinese culture and traditions [7]. - Dou believes that the role of a tour guide is crucial in the cultural tourism industry, transforming cultural products into tangible experiences for tourists [8].