Huan Qiu Wang·2026-02-18 11:24Group 1 - The travel industry experienced a significant increase in demand during the Chinese New Year, with flight bookings rising by 40% compared to the previous year, particularly from January 2 to January 5 [1] - Emerging smaller cities with rich cultural backgrounds, such as Guangxi Chongzuo and Jiangxi Jingdezhen, saw a rapid increase in tourist interest, indicating a strong demand for in-depth and localized travel experiences [1] - The "must-eat list" saw a doubling in order volume for local specialty shops compared to last year's Spring Festival, highlighting the popularity of local culinary experiences during traditional festivals [1] Group 2 - The trend of "reverse New Year" travel has disrupted the traditional one-way travel pattern, boosting local dining and cultural tourism, with significant increases in traffic to cities like Xi'an and Nanjing from Beijing and Shanghai [2] - The overall traffic for the "must-eat list" increased by nearly 40% during the first four days of the holiday, with a 50% rise in traffic from outside the local area, and a remarkable 81% increase in orders for listed merchants compared to last year [2] - Popular tourist attractions during the holiday included the Sichuan Lantern Festival and various historical sites, reflecting a surge in visitor numbers as travel demand was released [2] Group 3 - Family travel became a mainstream trend during the Spring Festival, with hotel and homestay bookings increasing by 32% and family tickets for attractions rising by 50% [4] - The rise in family-oriented travel experiences was noted, with a significant increase in visitors from cities like Shanghai and Hangzhou, indicating a growing market for multi-generational travel [4] - Special "intangible cultural heritage experience" activities were launched for premium members, showcasing the industry's efforts to enhance travel services and integrate traditional cultural experiences [6]