Tilray(US:TLRY) Globenewswire·2026-02-18 12:07Core Viewpoint - Tilray Brands, Inc. has entered into an exclusive licensing agreement with the Carlsberg Group to produce, market, and distribute Carlsberg-branded beers in the U.S. starting January 1, 2027, enhancing Tilray's position in the beverage market [1][2][3]. Group 1: Agreement Details - The licensing agreement grants Tilray a multi-year license to produce and distribute Carlsberg®, Carlsberg Elephant®, 1664®, and Kronenbourg 1664 Blanc® beers in the U.S. with an initial five-year term and an automatic renewal for an additional five years based on performance [2]. - The agreement is set to commence on January 1, 2027, and is expected to deliver immediate scale and revenue growth as the Carlsberg portfolio is anticipated to drive volume growth and expand shelf presence [8]. Group 2: Strategic Implications - Tilray will utilize its brewing facilities and commercial expertise to enhance Carlsberg's market share in the U.S., which is the world's second-largest beer market [3]. - The partnership is expected to strengthen Tilray's beverage platform by combining Carlsberg's global brand recognition with Tilray's operational scale and quality standards [4]. Group 3: Operational Enhancements - The agreement will leverage Tilray's operational footprint across brewing, sourcing, packaging, and logistics to drive cost efficiencies and strengthen supply chain resilience [6]. - The collaboration is projected to enhance Tilray's product mix and distributor positioning, thereby reinforcing its category leadership in the U.S. beverage market [8]. Group 4: Company Background - Tilray Beverages is a division of Tilray Brands, which has a diverse portfolio of craft beers, spirits, and non-alcoholic beverages, focusing on expanding premium and mainstream offerings across the U.S. [7]. - Carlsberg Group, founded in 1847, is one of the world's leading brewing companies with a presence in over 150 markets and employs more than 37,000 people globally [6].