创意潮玩、机器人拜年、全息“非遗”之旅……中国“国潮”海外闹新春

Group 1 - The Lunar New Year is becoming a global cultural phenomenon, with various countries embracing Chinese traditions and creating diverse consumer experiences [2][4] - In Vietnam, the character "Ma Xiao Ye" resonates with young people, symbolizing resilience amidst life's pressures, leading to increased sales of themed merchandise [2] - In Thailand, the Chinese toy brand Pop Mart has launched limited edition products for the Lunar New Year, attracting customers from multiple regions including Europe and the Middle East [2] Group 2 - The celebration of the Lunar New Year is also showcasing China's technological innovations, such as service robots in restaurants in South Korea, which enhance operational efficiency during peak times [4] - In Malaysia, the i-City AI World has integrated traditional cultural elements with advanced technology, creating an engaging experience for visitors [5] - In Australia, an immersive experience featuring Chinese cultural heritage has attracted many visitors, highlighting the appeal of Chinese traditions and technology [5]