Orkla buys Austrian maker of margerines, sauces Senna

Core Viewpoint - Orkla's acquisition of Senna enhances its market presence in Central and South East Europe, particularly in Austria and Italy, while also aiming for profitable growth through operational efficiency and a broader product range [1][2]. Group 1: Acquisition Details - Orkla Food Ingredients (OFI) has agreed to purchase Senna, an Austrian producer of margarine, sauces, and dressings, from Vivatis Holding, with financial terms undisclosed [1]. - The acquisition is expected to close in the first half of 2026, pending regulatory approval [4]. Group 2: Strategic Importance - The acquisition strengthens OFI's position in the CSE region and establishes new market opportunities in Austria and Italy [1][2]. - Senna operates in over 20 countries and is the only margarine production facility in Austria, serving various segments including foodservice and industrial [2]. Group 3: Financial Performance - Senna reported sales of approximately €80 million ($92.6 million) in 2025 [3]. - The divestment by Vivatis is part of a strategic process aimed at ensuring the long-term competitiveness and sustainable success of Senna [3]. Group 4: Future Prospects - OFI's industry expertise and European presence are expected to facilitate further development and international expansion of the Senna brand [4]. - The CEO of Vivatis expressed confidence that the sale to OFI will create long-term prospects and strengthen Senna's market presence through new synergies [4]. Group 5: Company Background - OFI was established by Orkla in 1999 and serves a diverse customer base in the bakery, ice cream, and plant-based product sectors [6]. - In October 2023, Orkla sold a 40% stake in OFI to private-equity firm Rhône, valuing the unit at Nkr15.5 billion (approximately $1.4 billion) [5].