Keurig Dr Pepper(US:KDP) Prnewswire·2026-02-18 14:00Core Insights - Keurig Dr Pepper is launching over 35 new beverage varieties in 2026, focusing on bold flavors, nostalgic favorites, zero sugar options, and expanded energy offerings [1][2][3] - The company aims to meet consumer demand for diverse beverage choices throughout the day, with a significant percentage of Americans and Gen Z actively trying new beverages each month [1][2] - Innovations include limited-time offerings and modern twists on classic flavors, catering to current trends and seasonal celebrations [1][2][3] Product Innovations - New flavors include Dr Pepper Creamy Coconut, A&W Root Beer Float, and Snapple Two Hundred FifTEA Party, designed to appeal to nostalgic and contemporary tastes [1][2] - The Snapple brand is undergoing a visual refresh to enhance shelf appeal and highlight real ingredients [2][3] - Mott's is introducing a Zero Sugar juice drink line, expanding options for health-conscious consumers [3] Market Trends - Zero sugar beverages are significantly outpacing regular varieties, driving six times more dollar growth, indicating a shift in consumer preferences towards healthier options [2][3] - Citrus flavors remain popular among younger consumers, with new products like Bai Barù Blood Orange and 7UP Endless Summer Mandarin Orange being introduced [3] Energy Beverage Segment - The energy drink market is seeing new entries such as GHOST Energy and C4 Energy, featuring innovative flavors and formats to attract younger consumers [2][3] - Black Rifle Energy and Bloom Sparkling Energy are also expanding their offerings with unique flavor profiles [3] Company Overview - Keurig Dr Pepper operates with over 125 brands and reported annual revenues exceeding $15 billion, holding leadership positions in various beverage categories [2][3] - The company emphasizes a commitment to innovation and sustainability, aiming to enhance beverage experiences while positively impacting communities and the environment [2][3]