Marathon task at Kraft Heinz – can Steve Cahillane turn the tide?

A bloated portfolio of brands is also a crux for Cahillane. Some would argue the stable of brands lacks appeal to Gen Z consumers and/or is left wanting in growth-driven, inspiring innovation.Kraft Heinz’s shares have lost 19% in the past 12 months. More telling, they have shaved 37% off their value in the last five years. Annual sales volumes haven’t risen since a 3.4% increase in 2020 – the results last week showed a 4.1% decline, larger than the previous year’s 3.5% drop.“Maybe a split will make sense at ...