（新春走基层）从玩伴到“家人” 浙江“它经济”新春暖意浓

Core Insights - The pet economy in Zhejiang is rapidly evolving, with a significant increase in pet ownership and related services, reflecting a shift in societal attitudes towards pets as family members rather than mere companions [1][5] Group 1: Pet Ownership and Market Growth - By 2025, the number of urban dogs and cats in China is projected to reach 126 million, an increase of 2.21 million from 2024 [1] - The pet economy in Zhejiang has reached a market value of approximately 54 billion RMB, with a pet household penetration rate of 31.2% [5] Group 2: Consumer Trends and Services - There is a growing trend of pet owners traveling with their pets during holidays, with services like home feeding and pet-friendly accommodations becoming increasingly popular [3][4] - The demand for pet-related products and services, such as custom pet clothing and festive meals, is on the rise, indicating a diversification of consumer spending in the pet sector [4][5] Group 3: Industry Innovations - Companies are expanding into the pet apparel market, leveraging existing expertise in children's clothing to create pet fashion, with orders already booked until March 2026 [5] - The concept of pet care is evolving, with facilities offering spacious environments for pets, contrasting with traditional cage-based boarding [4]