Core Insights - The E.W. Scripps Company has appointed Oliver Gray as vice president of network sports and client partnerships to enhance growth in its sports and entertainment platforms [1][2] Group 1: Appointment and Role - Oliver Gray will lead initiatives to connect national advertisers with Scripps' platforms, particularly its expanding sports portfolio [2] - He will collaborate with Scripps' network sales and Scripps Sports teams to create integrated brand partnerships aimed at increasing revenue [2] Group 2: Background and Experience - Gray has over 15 years of experience in sports sponsorship and national media advertising sales, with a proven track record in driving revenue growth [4] - His previous role at Overtime involved leading a sales team that surpassed revenue goals and secured business from major brands such as Dunkin, Hershey, and Coca-Cola [4][5] - Gray has also been involved in Amazon's partnership with the NFL for "Thursday Night Football" and has held leadership positions at CNN and Discovery Communications [5] Group 3: Company Overview - The E.W. Scripps Company is a diversified media entity, operating over 60 stations across more than 40 markets in the U.S. [6] - Scripps is recognized as the largest local TV broadcaster in the nation and has a significant presence in national news and entertainment [6] - The company also serves professional and college sports leagues, with a national broadcast reach of up to 100% of TV households [6]
Scripps appoints VP, network sports and client partnerships to connect advertisers with sports portfolio