成都票房“热”进全国前三

Core Insights - The article highlights the popularity of local films during the Spring Festival in Chengdu, with the city ranking third in national box office revenue, surpassing 370 million yuan [1] - The film "Panda Plan 2" has performed exceptionally well, grossing over 80 million yuan and ranking among the top five films during the holiday period [1] - Various promotional activities, including the "Follow the Movie to the Market" event, have enhanced the festive atmosphere and attracted large audiences to cinemas [2][5] Box Office Performance - As of February 18, 2026, the total box office for the Spring Festival has exceeded 1.9 billion yuan, with Chengdu contributing over 37 million yuan [1] - The film "Racing Life 3" achieved the highest box office on the first day of the new year, with some prime showtimes being sold out [2] - The number of screenings for "Racing Life 3" increased from 23 to 30 due to high demand [2] Audience Engagement - The presence of stars like Jackie Chan and Ma Li during promotional events has significantly boosted audience engagement, with fans expressing excitement about the films [3] - The character portrayal by Ma Li in "Panda Plan 2" has received positive feedback, showcasing a blend of strength and tenderness [3] Promotional Activities - The "Follow the Movie to the Market" event has included various activities such as flash exhibitions and immersive experiences, enhancing the overall cinema experience [4][5] - A total of 48 million yuan in movie consumption vouchers has been distributed across the province to encourage movie attendance, expected to stimulate over 2 million moviegoers [5] - Cinemas have transformed into immersive experience spaces, offering unique attractions like the "Biao Ren" flash exhibition and XR experiences [5]