Unilever changes its brand discovery calculus with Google Cloud AI pact

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Unilever has struck a five-year partnership with Google Cloud as the CPG giant prepares for a shift toward agentic commerce and artificial intelligence-powered marketing, according to a press release. The owner of brands like Dove and Hellmann’s Mayonnaise will migrate its integrated data and cloud platforms to Google to build out an enterprise-w ...