VCI Global Accelerates Commercialisation of Enterprise RWA Infrastructure, Entering Execution Phase with Majority-Controlled Digital Voucher Exchange

Core Insights - VCI Global Limited has announced a significant milestone in its digital asset infrastructure strategy by entering into a definitive agreement with Mezzofy Holding Limited to establish a Real-World Asset (RWA) Digital Coupon Exchange [1][2] Company Developments - The agreement marks a transition for VCI Global from platform development to commercial deployment, allowing the company to engage directly in transaction-driven digital commerce [2] - Smart Bridge Technologies Limited will lead the establishment of a blockchain-enabled exchange for tokenized digital coupons and vouchers, retaining majority ownership and overseeing regulatory structuring and ecosystem integration [3] - The collaboration with Mezzofy is expected to leverage its enterprise merchant network and tokenization expertise, providing a pre-existing ecosystem for the Exchange's launch [5] Market Opportunity - The global digital voucher and incentive market is a multi-hundred-billion-dollar ecosystem driven by enterprise marketing and loyalty programs, indicating substantial growth potential for the Exchange [6] - Currently, billions of dollars in digital vouchers are issued annually, but most remain within closed ecosystems, highlighting a significant opportunity for the Exchange to introduce secondary liquidity and price discovery mechanisms [7] Strategic Goals - The Exchange is anticipated to become a core infrastructure pillar within VCI Global's digital asset ecosystem, generating recurring transaction revenue and enterprise onboarding fees as adoption scales [6][9] - The structured governance framework established by the agreement aims to support disciplined scaling toward commercial launch, enhancing the potential for monetization pathways [8] Leadership Perspective - The Group Executive Chairman and CEO of VCI Global emphasized that this agreement moves the RWA infrastructure strategy into execution mode, aiming to scale recurring digital commerce revenues through infrastructure ownership [9]