Coach 'Extraordinarily Focused' on Gen Z, CEO Says

Core Insights - Tapestry reported better than expected earnings, primarily driven by the strong performance of its Coach brand [1] - The company has shifted its focus towards Gen Z consumers, recognizing the need to adapt to their preferences and shopping behaviors [2][9] - Coach has transitioned from being perceived as "affordable luxury" to "expressive luxury," capitalizing on Gen Z's willingness to spend more on nonessential goods [9] Company Strategy - The company utilizes both big data and small data to understand consumer preferences, including direct interactions with customers [2][3] - Coach maintains strong relationships with leather suppliers and has not faced significant sourcing issues, despite concerns in the industry [5][6] - The company anticipates that 70% of its growth will come from international markets over the next two years, mitigating the impact of tariffs on domestic sales [6] Market Position - Coach has experienced over 20% growth in its brand in the most recent quarter, indicating strong demand [9] - The brand's price point, typically in the $500-$600 range, positions it competitively against higher-end luxury brands, allowing it to attract a broader customer base [11] - Coach is currently the only brand in its accessible luxury segment that is experiencing growth, while many competitors are struggling or contracting [15][16] Financial Performance - The company has managed to maintain its price points despite increased costs from tariffs, resulting in improved margins per item sold [12][13] - Leather prices have risen approximately 20% compared to the previous year, with projections indicating that prices will remain 7-10% higher in the future [13][14]