Dogfish Head & the Grateful Dead Launch NEW Grateful Dead Citrus Daydream Lager

Core Insights - Dogfish Head and the Grateful Dead have launched a new beer, Grateful Dead Citrus Daydream Lager, alongside the "Daydream Playbook," promoting creativity and exploration [1][3][4] Product Details - Grateful Dead Citrus Daydream Lager is a 5.3% ABV American Rice Lager made with rice and sustainable Fonio grain, featuring Lemondrop and Contessa hops, and infused with lemongrass, lime, and lemon peel for a refreshing taste [2][11] - The beer is packaged in 6-pack, 12oz cans and is designed to be easy-drinking and sessionable, evoking a sunny, daydream-like experience [2][11] Marketing and Philosophy - The "Daydream Playbook" serves as a digital resource for creativity, encouraging users to explore and enjoy off-centered thinking, aligning with the ethos of both Dogfish Head and the Grateful Dead [3][4][12] - The collaboration emphasizes the importance of authenticity and experimentation in both the beer and music industries, aiming to inspire others to pursue their own creative paths [4][7] Historical Context - This launch continues the more than 10-year partnership between Dogfish Head and the Grateful Dead, building on the success of the previous Grateful Dead Juicy Pale Ale, which was the biggest product launch in Dogfish Head's history [6][7] - The Grateful Dead has a rich cultural history, known for its dedicated fan base and significant impact on music and concert culture, further enhancing the brand's appeal [15]