Etsy sells secondhand clothing marketplace Depop to eBay for $1.2B

Group 1 - Etsy is selling Depop, a secondhand clothing app, to eBay for $1.2 billion in cash to focus on its own marketplace [1] - Depop generated approximately $1 billion in gross merchandise sales in 2025, with nearly 60% year-over-year growth in the U.S. [2] - As of December 31, 2025, Depop had seven million active buyers, with nearly 90% under 34 years old, and over three million active sellers [2] Group 2 - eBay CEO Jamie Iannone expressed confidence that Depop will benefit from eBay's scale and operational capabilities, positioning it for long-term growth [3] - Etsy's year-over-year revenue growth was 2.2% in 2024, a decline from 7.1% growth in 2023 [4] - Etsy CEO Kruti Patel Goyal stated that the transaction allows the company to focus on growing the Etsy marketplace [5] Group 3 - The sale of Depop is part of a pattern where Etsy has acquired and then divested niche online marketplaces, including Elo7 and Reverb [8] - The deal is expected to close in the second quarter of this year [9]