Unilever targets agentic AI with Google Cloud deal

Core Insights - Unilever is transforming its business operations around emerging technologies, particularly focusing on agentic AI through a partnership with Google Cloud [3][4] - The company aims to enhance demand generation and create targeted marketing content by deploying AI across its operations [4][5] Group 1: AI Strategy and Implementation - Unilever's strategy includes training over 23,000 employees on generative AI tools and launching more than 500 AI projects globally [5] - The company has utilized AI to improve social engagement, enhance marketing efforts, and reduce waste in its manufacturing facility in Hefei, China [5] Group 2: Partnership with Google Cloud - The partnership with Google Cloud is a five-year initiative aimed at migrating Unilever's data and cloud platform to Google Cloud, utilizing tools like Vertex AI [6][7] - This collaboration is expected to create a new agentic model for consumers to discover and shop for packaged goods, enhancing Unilever's marketing capabilities [6][7] - The deal is designed to help Unilever remain agile and unlock value at every level of the company [7]