新春走基层丨鲜货琳琅海外来

Core Insights - The import of fresh seafood and fruits has significantly increased during the Chinese New Year, reflecting a shift in consumer preferences towards quality and variety in food choices [1][2][4] Group 1: Import Trends - A total of 103 tons of Atlantic salmon from Norway and Iceland arrived at Zhengzhou International Airport, benefiting from expedited customs services [1] - In January, the total import volume of fresh produce in Henan province reached 1,726.14 tons, marking a year-on-year increase of 141.06%, with imported seafood alone increasing by 156.27% [2] Group 2: Consumer Behavior - Consumers are increasingly opting for imported fresh produce as gifts, indicating a shift in gifting culture towards more unique and practical options [2] - The demand for imported fruits in county-level markets has surged, with some chain supermarkets reporting over a 40% year-on-year increase in sales [2] Group 3: Market Dynamics - The consumption of imported fresh produce has evolved from occasional indulgence to a staple in households, aligning with the growing emphasis on quality and diversity in consumer spending [4] - The "Happy Shopping Spring Festival" campaign in Henan, which includes the distribution of 200 million yuan in consumer vouchers, aims to stimulate spending across various sectors, including retail and dining [4]