新春走基层丨上海蟠龙天地：龙马庙会里的兔子灯

Core Insights - Panlong Tiandi is a landmark project for urban and cultural renewal in Shanghai, attracting both locals and tourists, especially during the Spring Festival [1][21] - The area has become a popular destination, with over 200,000 visitors on the first day of the Lunar New Year, marking a peak in its operational history [21][23] Group 1: Cultural and Traditional Aspects - The Dragon Horse Temple Fair at Panlong Tiandi revives traditional customs, featuring activities like making rice cakes, painting sugar figures, and writing Spring Festival couplets [3][5] - The handmade "Old Shanghai Rabbit Lanterns" by 74-year-old Zhang Longfa highlight the near extinction of this traditional craft, with many children experiencing these lanterns for the first time [7][9] Group 2: Festival Activities and Attractions - A grand water-based lantern festival showcases over 15 lantern installations created by inheritors of intangible cultural heritage from five regions in China, enhancing the festive atmosphere [11][13] - The festival features various traditional lanterns, including the "Dragon Horse Leaps into Spring" lantern from Foshan, blending traditional craftsmanship with contemporary design [13][14] Group 3: Economic Impact and Visitor Engagement - Despite the Spring Festival not being a traditional peak shopping season, the unique cultural offerings at Panlong Tiandi have led to record sales during this period, demonstrating the power of cultural traditions [23] - The upgraded lantern festival and vibrant atmosphere have significantly increased visitor numbers, reinforcing the importance of cultural renewal and memory retrieval in urban settings [23]