多重补贴发力！马年春节车市新气象 10万级新能源车成县域消费主力

Core Insights - The article highlights the growing trend of electric vehicle (EV) purchases in rural areas of China, particularly during the 2026 Spring Festival, driven by multiple subsidy policies and the practice of trading in old vehicles for new ones [1][3][10]. Group 1: Market Dynamics - The county-level automotive market in China is showing robust performance, with EVs becoming a significant growth engine due to government and manufacturer subsidies [1][3]. - The majority of customers in county markets are opting for vehicles priced between 100,000 to 150,000 yuan, indicating a clear demand for affordable EV options [4][10]. - The transition from traditional fuel vehicles to EVs is being accelerated by concerns over emissions standards and the rising costs of maintaining older vehicles [3][4]. Group 2: Consumer Behavior - Consumers in rural areas are increasingly willing to trade in old fuel vehicles for new EVs, with a notable percentage of transactions occurring through trade-in programs [3][4]. - The decision-making process for customers in the 100,000 to 150,000 yuan price range is generally quicker compared to those with budgets over 200,000 yuan, reflecting a pragmatic approach to vehicle purchases in these regions [4][10]. Group 3: Future Projections - The sales of EVs in rural areas are expected to grow significantly, with projections indicating that by 2030, the car ownership rate in rural regions could reach nearly 160 vehicles per 1,000 people, translating to over 70 million vehicles and a market size of approximately 500 billion yuan [11][13]. - The penetration of EVs in the county and rural markets is anticipated to exceed 30% of total vehicle sales, driven by favorable economic conditions and improved charging infrastructure [10][13].