Group 1 - The event at the Zhejiang Zhijiang Cultural Center showcases how technology is transforming traditional festival experiences, with interactive robots and innovative products attracting visitors [3][6][7] - Popular items include a collaboration of 3D phone stickers that blend national intangible cultural heritage with advanced nanotechnology, appealing to younger consumers [3][6] - The center features various cultural experiences, such as immersive theater combined with dining and creative workshops, enhancing the engagement with traditional art forms [6][7] Group 2 - The Zhejiang Zhijiang Cultural Center aims to create a new cultural consumption scene that is participatory, inheritable, and livable, making traditional customs more trendy and relatable [6][7] - During the Spring Festival, the center offers multiple cultural initiatives, including free performances and integrated tickets for various heritage and technology experiences, providing value to the community [6][7] - The event emphasizes the importance of slowing down to appreciate cultural warmth, with a focus on using technology to enhance the visibility and understanding of traditional culture [7]
(新春走基层)科技年味浓 浙江之江文化中心点亮新春文化消费新场景
Xin Lang Cai Jing·2026-02-19 05:36