（新春走基层）长安十二时辰里的“唐”味新年

Core Viewpoint - The Long'an Twelve Hours Theme District in Xi'an is enhancing its New Year celebrations with immersive experiences and interactive activities, integrating cultural heritage and technology to attract visitors during the Spring Festival [1][3]. Group 1: Event Highlights - The theme district launched a series of Spring Festival activities under the theme "Jinxiu Leap Horse, Entering Chang'an," featuring a grand welcoming ceremony that recreates the grandeur of the Tang Dynasty [1][3]. - Visitors experienced a vibrant atmosphere with traditional performances, including the "Five Blessings God" distributing red envelopes, enhancing the festive spirit [3]. - The "Jinxiu Market" showcased intangible cultural heritage crafts, Tang-style cuisine, and traditional games, allowing visitors to engage directly with ancient techniques [3]. Group 2: Technological Integration - The district implemented a fully digital experience covering the entire visitor journey from entry to consumption, utilizing robots and digital guides to enhance visitor interaction [5]. - Innovative attractions like the "Underground Fantasy City" XR experience and the "Tang Dynasty News Machine" provided unique, personalized experiences for guests [5]. - The upgraded "Cloud Tour Chang'an" app facilitates seamless online and offline engagement, showcasing the fusion of technology and Tang culture [5]. Group 3: Cultural Promotion - The district aims to cultivate new cultural tourism consumption models and enhance product quality, promoting the revival of Xi'an's cultural tourism market [5]. - The introduction of themed decorations and limited-edition products, such as the horse year emoji and New Year creative gift boxes, contributes to a rich festive atmosphere [5].