Hotel group Accor narrowly beats profit expectations in 2025

Core Insights - French hotel group Accor reported annual core profit slightly above market expectations, driven by hotel portfolio diversification and loyalty program expansion [1] - The company's EBITDA for 2025 was 1.20 billion euros ($1.41 billion), an increase from 1.12 billion euros in 2024, surpassing the analyst consensus of 1.19 billion euros [1] - Accor's CEO highlighted the integration of artificial intelligence into their digital strategy as a key factor for accelerating development and efficiency [1] Financial Performance - EBITDA for 2025 reached 1.20 billion euros, up from 1.12 billion euros in 2024 [1] - Revenue per available room (RevPAR) increased by 4.2% to 76 euros in 2025 [1] Strategic Initiatives - Accor launched an AI-powered, ChatGPT-based direct booking tool in February to reduce reliance on online travel agencies and lower distribution costs [1] - The company confirmed its mid-term guidance and plans to continue its share buyback program, with 450 million euros allocated for repurchases in 2026 [1]