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Core Viewpoint - The article highlights the popularity of traditional Beijing brands during the Spring Festival, showcasing how tourists are engaging with local products and taking home a piece of Beijing culture [1] Group 1: Tourist Engagement - Tourists are actively visiting traditional Beijing stores such as Daoxiangcun, Zhang Yiyuan, and Liubiju to purchase local specialties as souvenirs [1] - The festive atmosphere is enhanced by the decorations in stores along Qianmen Street, attracting more visitors [1] Group 2: Product Popularity - Tea-flavored ice cream from Wuyutai is a hit, with long queues forming for purchases [1] - Various flavors of packaged pickles from Liubiju are being favored for their convenience and variety [1] - Zhang Yiyuan's tea leaves are sought after, especially those presented in gift boxes featuring artwork by Xu Beihong [1] - The unique milk skin yogurt from Ziguangyuan is also a popular choice among tourists [1] Group 3: Consumer Preferences - Tourists express a desire to try innovative flavors such as matcha, roasted tea, and jasmine tea in snacks [1] - The trend of purchasing small, portable packages allows tourists to sample multiple flavors and share with family [1] - The overall experience of shopping for local delicacies reflects a meaningful connection between visitors and Beijing [1]