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Core Viewpoint - The farmer singer competition in Jiangsu Pizhou has revitalized local culture and commerce, attracting significant attention on short video platforms and fostering community engagement [5][8][19]. Group 1: Event Overview - The farmer singer competition took place during the Spring Festival, featuring local participants who showcased their singing talents, resulting in high viewer engagement with over 120,000 viewers for the finals and a total of over 100 million views for related videos [8][19]. - The event was held in a grassroots setting without extravagant decorations, emphasizing local culture and community participation [5][7]. Group 2: Community Engagement - The competition attracted over 1,500 participants, with 170 contestants performing, highlighting the community's enthusiasm and involvement [8]. - Local villagers actively participated in supporting the event, contributing to a sense of pride and identity within the community [14][16]. Group 3: Economic Impact - The event has revitalized the local market, with various stalls selling local products, and has been instrumental in promoting local brands, leading to increased sales and visibility for local goods [12]. - The local government facilitated the event with minimal costs, focusing on leveraging existing resources to enhance community engagement and economic activity [7][12]. Group 4: Cultural Significance - The event also featured traditional cultural performances, such as the "Pizhou Running Bamboo Horse," showcasing the region's intangible cultural heritage and fostering interest among younger generations [11]. - The integration of local culture into the event has strengthened community ties and encouraged the preservation of local traditions [11][14]. Group 5: Future Prospects - The local government aims to develop a comprehensive cultural tourism strategy, linking various local experiences to sustain the event's popularity and economic benefits over the long term [21]. - The initiative aligns with national policies promoting rural revitalization and cultural tourism, indicating a strategic direction for future development [19][21].