Infobip Recognized as RCS for Business Leader by Juniper Research

Core Insights - Infobip has been recognized as the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard, scoring highest among 17 vendors due to its superior capabilities, enhanced product offerings, and significant market presence [1][2] Group 1: Company Performance - Infobip's extensive mobile operator connections and geographic reach have been highlighted, including being the first provider to launch RCS messaging across all major US telecom carriers [2] - The company supports brands like Virgin Atlantic in delivering interactive messaging that enhances customer engagement [2] Group 2: Market Trends - The adoption of RCS for Business is expected to accelerate, particularly following Apple's support for RCS, with brands looking to leverage the channel for improved customer experiences [3] - Juniper Research anticipates that enterprise adoption of RCS will increase this year, driven by Infobip's capabilities in facilitating RCS sender registration and onboarding [3] Group 3: Company Strategy - Infobip aims to support the growth of RCS for Business through its CPaaS offering, which combines conversational experience orchestration with global messaging infrastructure and AI-enhanced customer engagement [3][4] - The company is focused on becoming an AI-first organization, driving innovation in customer communications and engagement solutions [4]