年初一票房TOP10占九席 万达电影首发《流浪地球3》贴片

Core Insights - Wanda Film disclosed that 9 out of the top 10 cinemas in national box office rankings on the first day of the Lunar New Year belong to its cinema chain [1][2] - On the same day, Wanda Film exclusively premiered a public service clip for the upcoming Spring Festival film "The Wandering Earth 3," which was played in over 710 of its direct-operated cinemas and on more than 6,000 screens, with an estimated audience reach of over 23 million during the Spring Festival [1][2] Company Strategy - Since Chen Zhixi took over as chairman, Wanda Film has begun to launch a series of exclusive content tailored for its cinema chain [1][2] - Chen emphasized the importance of integrating cinema thinking into content planning from the outset, ensuring a seamless connection between content creation and screening [1][2] - The company's strategy aims to transform cinemas from mere screening venues into "super entertainment spaces" that continuously provide emotional value to users through popular art and entertainment forms [1][2]