Brunswick Showcases Strong Brands and Innovation at the 2026 Miami International Boat Show

Core Insights - Brunswick Corporation showcased strong sales performance, increased outboard market share, and significant innovation at the 2026 Miami International Boat Show, introducing seven new products and winning 11 awards for excellence in various categories [1][4]. Product Launches - New products launched include the Boston Whaler 290 and 330 Outrage models featuring WhalerStep™ Hull Technology, and advanced multi-function displays from Simrad and B&G [6]. - Mercury Marine introduced a suite of advanced control technologies, including a new joystick and keyless start system, enhancing performance and user experience [6]. Industry Recognition - Brunswick received 11 awards at the show, including two Innovation Awards for Lowrance ActiveTarget 2XL and Mercury Boost, and three Consumer Satisfaction Index Awards for Boston Whaler, Crestliner, and Lund [6]. - The company’s brands were recognized for their excellence in innovation, customer service, and marketing, reinforcing their leadership in the marine industry [4][6]. Market Performance - Mercury Marine achieved a record 84% share of outboard engines at the show, a 15-percentage point increase from 2025, and maintained over 60% share across the entire event [6]. - Retail sales for premium brands like Sea Ray and Boston Whaler remained flat compared to a strong 2025, driven by anticipation for new product releases [6].