Figma jumps as AI push boosts software design spending
FigmaFigma(US:FIG) Reuters·2026-02-19 11:22

Core Insights - Figma's shares increased by approximately 14% following strong revenue forecasts and positive commentary regarding its AI initiatives [1] - The company forecasts 2026 revenue between $1.36 billion and $1.37 billion, surpassing previous estimates of $1.29 billion [1] - Figma plans to implement a hybrid monetization model starting in March, which includes selling AI credits to users [1] Company Strategy - Figma aims to enhance its competitive position by integrating AI into its platform, similar to strategies employed by larger competitor Adobe [1] - The company allows users to manage the entire creative process on a single platform, appealing to both enterprises and freelancers [1] Financial Outlook - If current stock gains persist, Figma could increase its market value by over $1.7 billion [1] - Investments in AI and operational costs, including stock-based compensation, are expected to raise overall expenses, potentially impacting gross margins [1]