Jones Soda Rolls Out Sunset Sarsaparilla 12-Packs to Club Stores Across Canada

Core Insights - Jones Soda Co. has initiated the shipment of Sunset Sarsaparilla 12-packs to club stores across Canada, marking its largest licensed club-store deployment to date [1] - The distribution now covers every Canadian province, significantly increasing the availability of the Fallout-inspired beverage lineup [1] - The company aims to leverage high-velocity 12-pack formats to drive repeat purchases and premium impulse demand within the club channel [1] Company Strategy - The rollout aligns with Jones Soda's broader strategy to connect brand heritage with high-engagement fan communities and national retail partners [1] - The partnership with Bethesda Softworks to create sodas inspired by the Fallout franchise has generated strong demand among Canadian fans [1] - The company emphasizes authentic storytelling, disciplined partnerships, and scalable retail execution as key components of its brand strategy [1] Product Features - The Sunset Sarsaparilla 12-pack is the first licensed release to include exclusive collectible postcards featuring themed drink recipes, enhancing consumer engagement [1] - Early sell-through rates have been positive, reinforcing the strategy of pursuing high-impact collaborations that perform well in national club channels [1] - The company expects continued expansion of the Fallout platform through additional pack formats and licensed activations throughout 2026 [1] Market Performance - Historically, similar licensed launches have outperformed core SKUs during initial launch windows, particularly in limited and collectible formats [1] - The company is focused on driving profitable growth through branded innovation, expanded distribution, and high-engagement consumer experiences [1]