（新春走基层）水乡年味引客来 浙江古镇新春洋溢文化味

Core Insights - The article highlights the surge in tourist traffic to ancient towns in Zhejiang during the Spring Festival, showcasing a blend of intangible cultural heritage, folk performances, and holiday tourism [1][3][4][6] Group 1: Tourist Attractions and Activities - Xitang Ancient Town in Jiaxing launched the "Chinese New Year · Xitang Flavor" series, featuring unique water town activities and traditional performances, attracting families seeking authentic Jiangnan New Year experiences [3][4] - Nanxun Ancient Town in Huzhou hosted a food competition that combined traditional customs with holiday tourism, offering a lively atmosphere filled with performances and local delicacies [3][4] - Deqing's Xinshi Ancient Town emphasized a "Song Dynasty" theme, integrating markets, lantern festivals, and performances, allowing visitors to engage with traditional crafts and cultural experiences [6] Group 2: Visitor Experiences - Tourists expressed enjoyment of the diverse activities, such as the "Horse Lantern Dance" and "Horse Face Skirt Dance," which added to the festive atmosphere in Xitang [3] - Visitors in Nanxun appreciated the unique dining experience at the "Bridge Feast," combining culinary delights with scenic views and live performances [4] - In Xinshi, tourists engaged in hands-on experiences like sugar painting, highlighting the significance of traditional crafts for younger generations [6]