230.6亿次！2026年央视总台春晚海内外多项传播数据刷新纪录

Core Insights - The 2026 Spring Festival Gala broadcast by the Central Radio and Television Station achieved significant viewership and engagement, marking a cultural celebration for global Chinese communities and friends abroad [2][3]. Group 1: Viewership and Engagement Metrics - The total media reach of the Spring Festival Gala in mainland China reached 23.063 billion times, a year-on-year increase of 37.3% [2]. - The live broadcast share in the national television market reached 79.29%, the highest in 13 years [2]. - During the broadcast, the average number of simultaneous viewers/listeners reached 325 million, with peak online viewership exceeding 400 million [2]. - The total number of direct views on new media platforms in mainland China reached 16.207 billion, a year-on-year increase of 49% [10]. - The self-owned client of the station recorded a total playback volume of 770 million times, a year-on-year increase of 2.7% [10]. Group 2: Online and Global Reach - The online topic reading volume related to the Spring Festival Gala reached 27.12 billion, with nearly 2000 topics trending on social media [3][12]. - The proportion of young users among the total audience increased to 41.82%, up by 1.35 percentage points year-on-year [12]. - The global reading volume of CGTN's reports on the Spring Festival Gala reached 2.309 billion, with video views at 843 million, representing increases of 32.85% and 43.61% respectively [3]. - The number of public screens broadcasting the Spring Festival Gala globally reached 4062, covering 98 countries and 140 cities, with growth rates of 12.6% and 15.8% respectively [3]. Group 3: Cultural and Artistic Highlights - The gala showcased a blend of artistic and intellectual elements, receiving praise for its aesthetic quality and ability to convey messages to both Chinese and global audiences [4]. - Programs featuring new technologies, such as robots, gained significant attention, highlighting the integration of Chinese technology and culture [4]. - Emotional resonance was achieved through performances that celebrated themes of love and nostalgia, contributing to a rich cultural experience [5].