冬奥会｜竞技场外，它们也为中国赢下一块“金牌”

Core Insights - The article highlights the significant presence and contributions of Chinese companies at the Milan Winter Olympics, showcasing their impact across various sectors from athlete support to broadcasting technology [1][4][7]. Group 1: Athlete Experience and Engagement - The introduction of an AI-powered badge exchange station by Alibaba enhances the traditional badge swapping experience for athletes, combining technology with cultural practices [2]. - Athletes can instantly connect with family and friends post-competition through TCL technology, enhancing emotional engagement during the event [2][4]. - The use of 15 FPV drones for broadcasting provides immersive viewing experiences, allowing audiences to appreciate the dynamics of the competitions [3][4]. Group 2: Broadcasting and Technology - The integration of advanced technologies like "bullet time" and "time slice" effects revolutionizes the viewing experience, allowing for real-time analysis and enhanced visual appeal [4]. - Alibaba's AI technology significantly reduces the time required for post-production, enabling live generation of high-quality replays, which improves operational efficiency for broadcasters [4]. Group 3: Transportation and Logistics - The transportation logistics for the Winter Olympics are supported by 68 electric buses from Yutong, designed for optimal performance in cold conditions, ensuring efficient movement across the widely dispersed venues [5][6]. - These buses will continue to serve the local public transport system post-Olympics, contributing to sustainable urban mobility [6]. Group 4: Brand Presence and Influence - Chinese brands have a prominent presence at the opening ceremony, with a significant number of national teams wearing outfits from Chinese companies, reflecting the growing global influence of Chinese manufacturing [7]. - The participation of Chinese companies in various roles at the Olympics demonstrates a shift from mere production to innovation and quality, enhancing the global perception of "Made in China" [7].