五天迎客991.7万，超7成来自外地！南京与游客的“双向奔赴”火了

Core Insights - The tourism market in Nanjing experienced significant growth during the Spring Festival, with a total of 991.7 million visitors from February 15 to 19, representing a 15.6% increase compared to the same period last year [12] Group 1: Visitor Statistics - On February 19, the fifth day of the Spring Festival, Nanjing's tourist attractions received 2.948 million visitors, a 19.7% increase year-on-year [1] - The breakdown of visitors includes 1.573 million at scenic spots, 192,000 at cultural venues, and 194,000 at rural tourism monitoring points [1] - The proportion of visitors from outside the province reached 71.5%, with the top ten sources being Zhejiang, Shandong, Shanghai, Anhui, Henan, Guangdong, Hebei, Beijing, Liaoning, and Hubei [5] Group 2: Accommodation Market - The average occupancy rate of star-rated hotels and some branded hotels in Nanjing was 94.7% on the second day of the Lunar New Year, with several hotels fully booked [9] - Notable hotels with full occupancy included Jinling Hotel, Zijinshan Hotel, and Shangri-La Hotel among others [9] - The average occupancy rate for 23 graded tourism homestays was 66.4%, with 27 monitored rural homestays achieving full occupancy [9] Group 3: Economic Impact - The total tourism consumption in Nanjing on the second day of the Lunar New Year reached 840 million yuan, marking a 31.8% increase from the previous year [12] - Out of this, the consumption from non-local tourists amounted to 580 million yuan, reflecting a 33.9% year-on-year increase [12]