“科技游”引领四川春节新风尚，催生文旅消费热点

Core Insights - The tourism sector in Sichuan has seen a significant increase in visitor numbers and ticket revenue during the 2026 Spring Festival, with 8.18 million visitors and ticket revenue of 75.94 million yuan on February 19 alone, and a total of 34.01 million visitors and 258.77 million yuan in ticket revenue over the first five days of the holiday [1] - The integration of technology and culture has created new tourism experiences, enhancing consumer engagement and driving holiday spending [2][4] Group 1: Technology-Driven Tourism - Sichuan has launched numerous tech-enhanced cultural tourism projects this Spring Festival, with digital and immersive experiences becoming popular among visitors [2] - Nighttime light shows and digital art exhibitions in cities like Chengdu and Bazhong have attracted younger tourists, showcasing the blend of modern technology with traditional settings [2][4] - Events such as the "2026 Year of the Horse Spring Festival Garden Party" at the Wuhou Shrine Museum utilize cutting-edge technologies like 3D and holographic projections to create immersive experiences [4] Group 2: Cultural Heritage and Local Traditions - Traditional cultural activities remain popular, with events like the 2026 Sanxingdui New Year Ceremony highlighting ancient Shu culture through various interactive and immersive formats [7] - Localities in Sichuan have organized over 200 unique cultural tourism activities, including dragon and lion dances, folk parades, and intangible cultural heritage exhibitions, enhancing the festive atmosphere [7][9] - Regions such as Aba and Ganzi are focusing on their unique cultural heritage and folk traditions to create distinctive New Year celebrations, contributing to a diverse cultural landscape [9] Group 3: Economic Impact - The overall tourism market in Sichuan has been safe and orderly during the Spring Festival, with a harmonious blend of technological and traditional experiences providing a rich cultural feast for visitors [10] - Ibi City has launched 973 themed cultural tourism activities, attracting 2.99 million participants and generating 22.01 million yuan in consumer spending through promotional initiatives [7]