连锁缺位、小店当家 西北小城的年味“一桌难求”｜新春走基层

Core Viewpoint - The article highlights the vibrant local consumption scene in Jinchang, Gansu during the Spring Festival, emphasizing the resilience of small local businesses and the impact of returning youth on consumer behavior [1][10][17]. Group 1: Local Consumption Dynamics - Jinchang's streets are bustling with activity as local beef noodle shops and small eateries see a surge in customers during the Spring Festival, showcasing a strong preference for local flavors over national chain brands [1][5][8]. - The absence of major national chain stores in Jinchang has led to a commercial landscape dominated by small, local businesses, which have become the core of the city's consumption ecosystem [8][9]. Group 2: Impact of Returning Youth - The influx of young people returning home for the holidays has created a significant increase in consumption, with these individuals bringing urban consumption habits that prioritize experience and social interaction [10][12]. - Local businesses, such as a barbecue shop, have expanded their operations in response to the increased demand during the holiday season, indicating a shift in business strategy to accommodate returning customers [12][17]. Group 3: Economic Growth Indicators - Jinchang's retail market has shown consistent growth, with retail sales increasing from 1.857 billion to 3.296 billion yuan from 2019 to 2024, reflecting an annual growth rate of 16% [8]. - The number of retail employees in the city has also risen significantly, from 920 to 1,690, indicating a robust expansion in the local retail sector [8].