Should You Buy, Hold or Sell TTD Stock Ahead of Q4 Earnings?

Core Insights - The Trade Desk, Inc. (TTD) is set to report its fourth-quarter 2025 results on February 25, with a consensus estimate for earnings at 59 cents and total revenues at $841.9 million, reflecting a 13.6% year-over-year increase [1][10] Revenue and Earnings Expectations - TTD anticipates revenues to be at least $840 million, with an 18.5% year-over-year growth rate when excluding U.S. political ad spend from the prior year [2] - The company projects an adjusted EBITDA of $375 million [2] - TTD has beaten the Zacks Consensus Estimate in three of the last four quarters, with an average surprise of 8.4% [2] Business Performance Factors - Continued momentum in Connected TV (CTV) is expected to support TTD's top-line performance, as CTV is the fastest-growing segment in digital advertising [5] - Management noted a rapid transition towards biddable CTV, which is anticipated to become the default buying model, offering greater flexibility and control for advertisers [6] - Other growth drivers include retail media, international expansion, and the Kokai platform, with 85% of clients using Kokai as their default experience [7] Competitive Landscape - TTD faces significant competition from major players like Amazon and Alphabet, particularly in the CTV space [10][12] - The digital advertising market is characterized as a buyer's market, leading to persistent pricing and margin pressures [13] - TTD's stock has declined 51.4% over the past six months, underperforming the Internet-Services industry and the S&P 500 [16] Valuation Metrics - TTD's stock is trading at a forward 12-month price/earnings ratio of 11.82X, which is lower than the industry average of 25.3X [20] - Competitors like Amazon and Alphabet are trading at higher forward price/earnings multiples of 25.65X and 25.7X, respectively [21] Strategic Initiatives - TTD's initiatives such as OpenPath, Deal Desk, Pubdesk, and OpenAds aim to enhance transparency and supply-chain efficiency by connecting advertisers directly to publishers [8] - The company is focusing on embedding AI across its portfolio, which may increase capital expenditures and operational costs [14]