LLYC Retires Lambert Brand, Unifies Under Single Global Identity

Core Insights - LLYC has officially retired the Lambert brand, completing its integration in the U.S. and will now operate under a single global identity: LLYC [1][2] Group 1: Integration and Heritage - The integration process began in February 2024, marking a significant milestone for the firm while maintaining its roots in Michigan [2] - LLYC positions itself as a community investor, emphasizing its commitment to the economic and social future of the region [2] Group 2: Market Presence - LLYC serves a diverse client base across major U.S. cities including Grand Rapids, Detroit, Miami, Phoenix, New York, and Washington, D.C. [3] - Operating under one brand enhances LLYC's ability to deliver integrated Marketing and Corporate Affairs solutions across the U.S., Latin America, and Europe [3] Group 3: Strategic Focus - The firm is emphasizing its AI offerings and integrated solutions as a competitive edge in the American market [4] - LLYC combines data-driven intelligence with creative influence to help organizations navigate critical moments with precision [4] Group 4: Leadership and Structure - The U.S. business will continue to be led by Mike Houston as U.S. CEO, supported by a team of leaders in various roles [5] - LLYC's global network consists of over 1,200 professionals, enhancing its capabilities in data-driven intelligence [5] Group 5: Long-term Strategy - The transition to a single global brand aligns with LLYC's long-term strategy to operate seamlessly across markets, combining local expertise with a global perspective [6]