Walmart's sales are increasingly driven by higher-income shoppers
NBC News·2026-02-19 15:31

As Americans struggle with the cost of living, many are turning to Walmart to save. The discount retailer said it’s especially seeing growth among higher-income shoppers.“The majority of our share gains came from households making more than $100,000,” John Furner, who took over as CEO at the start of February, said Thursday morning on a call with Wall Street analysts. “For households earning below $50,000, we continue to see that wallets are stretched. And in some cases, people are managing spending paychec ...

Dollar Tree-Walmart's sales are increasingly driven by higher-income shoppers - Reportify