贺新春！“马”不停蹄竞出游

Group 1 - The core theme of the news highlights the vibrant cultural and tourism activities during the 2026 Spring Festival, showcasing a significant increase in travel and cultural engagement among both domestic and international tourists [6][10][12] - The Ministry of Transport predicts that the average daily cross-regional movement of people during the nine-day holiday will reach 299 million, potentially setting a new record for the Spring Festival [6] - There is a notable increase in interest for traditional cultural activities, with searches for events like lantern festivals and temple fairs rising over 100% year-on-year [11] Group 2 - The tourism market is experiencing a surge, with hotel occupancy rates increasing by 32.7% and car rental orders up by 54% during the holiday period [18] - The integration of technology in cultural tourism is evident, with upgraded performances and immersive experiences attracting visitors, such as the use of drones for light shows [20] - The cultural and tourism sector is actively promoting various events and activities, with approximately 30,000 cultural tourism consumption events organized nationwide, supported by over 360 million yuan in consumer vouchers [22] Group 3 - The influx of international tourists is significant, with a 20% year-on-year increase in bookings for domestic flights by non-Chinese passport holders, indicating a growing interest in experiencing Chinese culture [23] - The Chinese government is encouraging cultural exchanges by welcoming more foreign visitors to celebrate the New Year in China, fostering connections between China and the world [25]