文旅“马”力全开 节日市场活力迸发

Core Viewpoint - The Qinghai tourism market has experienced a significant boost during the longest Spring Festival holiday, showcasing a vibrant blend of traditional culture and modern tourism experiences, positioning Qinghai as an international ecological tourism destination [4][5][6]. Group 1: Tourism Growth and Visitor Statistics - During the Spring Festival holiday, the Qinghai Lake scenic area welcomed 6,017 visitors in the first three days, marking a nearly 700% increase year-on-year, with multiple operational metrics reaching historical highs [7]. - The scenic area has focused on the theme of "Blue Ice Qinghai Lake, Ice and Snow Ecotourism," creating popular photo spots and immersive experiences that have activated the winter tourism economy [7][8]. Group 2: Innovative Tourism Offerings - Various scenic spots in Qinghai have broken the traditional winter closure model by introducing innovative offerings such as snow-themed weddings and immersive ice and snow experiences, transforming the winter season into a peak consumption period [8]. - The integration of ice and snow activities with ecological landscapes has turned previously underutilized natural resources into valuable economic assets [8]. Group 3: Cultural and Entertainment Activities - The province has launched 113 non-heritage promotional events under the theme "Non-Heritage Celebrates the New Year," bringing traditional crafts and performances to the streets, enhancing cultural engagement [9][10]. - Various cultural activities, including immersive performances and exhibitions, have been organized to celebrate the Spring Festival, showcasing the rich cultural heritage of Qinghai [12][13]. Group 4: Culinary and Nightlife Experiences - The vibrant nightlife in Xining has attracted visitors with its festive atmosphere, featuring traditional foods and cultural displays, contributing to a lively holiday experience [12]. - The city has transformed into an immersive experience zone with over 2,000 cultural tourism activities planned for the Spring Festival and Lantern Festival, inviting both locals and tourists to participate [12].