A Matcha Made in Heaven: Jack in the Box Launches Matcha Beverage Lineup Nationwide

Core Insights - Jack in the Box has launched a new matcha beverage lineup nationwide, becoming one of the first quick-service restaurants (QSRs) in the U.S. to offer matcha drinks, aiming to make a café staple more accessible [1][1][1] Product Launch - The new Matcha Platform includes two beverages: Matcha Iced Latte and OREO® Matcha Shake, both made with real matcha to ensure consistent flavor, color, and performance [1][1][1] - The Matcha Iced Latte features matcha tea with sweetened cream and vanilla, served over ice, while the OREO® Matcha Shake combines a creamy vanilla shake with matcha tea and OREO® cookie crumbles [1][1][1] Strategic Focus - The introduction of matcha reflects Jack in the Box's strategy to innovate beyond traditional offerings, catering to evolving consumer tastes, particularly among younger Millennials and Gen Z [1][1][1] - The company emphasizes the importance of selecting a matcha that maintains quality in milk-based beverages and integrates well with their equipment [1][1][1] Company Background - Jack in the Box Inc., headquartered in San Diego, operates approximately 2,125 restaurants across 22 states, focusing on expanding its menu to include diverse flavors and trends [1][1][1]