Businesswire·2026-02-19 20:48Core Insights - Jack in the Box has launched a new matcha beverage lineup nationwide, becoming one of the first quick-service restaurants (QSRs) in the U.S. to offer matcha drinks, aiming to make a café staple more accessible [1][1][1] Product Details - The new Matcha Platform includes two beverages: - Matcha Iced Latte: Matcha tea with sweetened cream and vanilla, served over ice - OREO® Matcha Shake: A vanilla shake mixed with matcha tea and OREO® cookie crumbles, topped with whipped cream [1][1][1] Strategic Focus - The introduction of matcha reflects Jack in the Box's shift towards a beverage-forward innovation strategy, inspired by global flavors and café culture, targeting younger consumers, particularly Millennials and Gen Z [1][1][1] - The company emphasizes the importance of consistency in flavor, color, and performance in its matcha offerings, ensuring that the product meets customer expectations [1][1][1] Company Background - Jack in the Box Inc., headquartered in San Diego, operates approximately 2,125 restaurants across 22 states, focusing on evolving with consumer tastes and trends [1][1][1]